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Storytelling - The Collaborative Model

Storytelling - The Collaborative Model

How to adapt, innovate and lead through industry change.

In a changing digital media landscape, it is vital for companies to adapt to the marketplace quickly and to embrace new business models and opportunities arising through digitalization. The audiovisual media industry needs entrepreneurial skills in change management to successfully navigate through the digital shift and handle its challenges.

This eTraining offers practical knowledge on the processes and methodologies of change management. Hands-on techniques will help creating and implementing new ideas and case studies from the industry will provide best practice. Participants will learn from case studies of successful change processes and acquire practical skills in how best to change. Topics and skills taught will be:

  • Change Management Models (Change Curve by Kübler-Ross, ADKAR Model by Prosci, 3-Phase-Model by Lewin, 8-Step-Model by Kotter)
  • Understanding the need for change
  • Leadership style & behavior
  • How people respond to change
  • Implementing change – successfully and sustainably
  • Case Study | beActive Entertainment


300.00 €
300.0 EUR (incl. 19% VAT) 252.10 €
300.00 €
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Responsible EPI International
Last Update 19/06/2026
Completion Time 13 hours
Members 1
Production Storytelling English
  • Welcome
    1Lessons · 15 mins
    • 1.1 An Introduction to this eTraining: Marketing in Film & TV
  • 2. The changing media landscape & its impact on marketing
    4Lessons · 1 hr 5 mins
    • 2.1 The current market situation in the film and TV industry
    • 2.1 The current market situation in the film and TV industry
    • 2.1 The current market situation in the film and TV industry
    • 2.5 Test your knowledge
      10 xp
  • 3.1 Serial Writing in the US | The Writers' Room: Benefits
    5Lessons · 25 mins
    • 3.1 Positioning and brand fundamentals
    • 3.3 Target groups re-defined
    • 3.3 Content marketing and story-driven strategy
    • 3.4 Budget planning
    • 3.8 Test your knowledge
      10 xp
  • 3.2 Serial Writing in the US | Casting for Chemistry
    4Lessons · 30 mins
    • 3.5 Timing strategies: From development to exploitation
    • 3.6 Mindset & Organisational Culture
    • 3.7 Leadership Style & Beahviour
    • 2.4 What is Change Management?
      10 xp
  • 3.3 Serial Writing in the US | Mechanics of the Room
    5Lessons · 25 mins
    • 3.3.1 Mechanics of the Room | White Board
    • 3.3.2 Mechanics of the Room | Index Cards
    • 3.3.3 Mechanics of the Room | The 21st Century Version
    • 3.3.4 Mechanics of the Room | Who's the Boss?
    • 3.3.5 Test your knowledge
      10 xp
  • 3.4 Serial Writing in the US | Surviving the Writers' Room
    4Lessons · 20 mins
    • 3.4.1 Surviving the Writers' Room | Boat Theory
    • 3.4.2 Surviving the Writers' Room | The Asshole in the Room
    • 3.4.3 Surviving the Writers' Room | Leave Your Ego at the Door
    • 3.4.4 Test your knowledge
      10 xp
  • 4.1 The European Writers' Room | Storytelling & Identity
    4Lessons · 25 mins
    • 4.1 Different audiences, different timings, different approaches
    • 4.2 Using existing media to spread the word about your movie or TV show
    • 4.3 Building the brand through social media
    • 4.5 Test your Knowledge
      10 xp
  • 4.2 The European Writers' Room | Key Factors of Success
    9Lessons · 1 hr 30 mins
    • 4.4 DIY marketing: Building a home for the community of fans and ambassadors
    • 4.2.2 Key Factors of Success | Story Power
    • 4.2.3 Key Factors of Success | Empathy
    • 4.2.4 Key Factors of Success | Conflict
    • 4.2.5 Key Factors of Success | Complexity
    • 4.2.6 Key Factors of Success | Creating an Experience
    • 4.2.7 Key Factors of Success | Resonance
    • 4.2.8 Key Factors of Success | Creating a Family
    • 4.2.9 Test your knowledge
      10 xp
  • 4.3 The European Writers' Room | Creating the Series
    5Lessons · 3 hrs 15 mins
    • 4.3.1 Creating the Series | Models of Collaboration
    • 4.3.2 Creating the Series | Process
    • 4.3.3 Creating the Series | Concept
    • 4.3.4 Creating the Series | Pilot
    • 4.3.5 Test your knowledge
      10 xp
  • 4.4 The European Writers' Room | Storytelling Tools
    7Lessons · 2 hrs
    • 5.3 PR "life cycle" of a project-late phase
    • 5.4 PR check list
    • 5.6 Structural approach
    • 5.5 Developments, challenges, and opportunities for PR for film and TV
    • 5.7 Incentives, Structures and Processes
    • 6.4 Rallying the Troops
    • 5.7 Test your knowledge
      10 xp
  • 5. Press & PR
    2Lessons · 1 hr 15 mins
    • 5.1 Definition of PR in film and TV
    • 5.2 PR "life cycle" of a project—early phase: from pre-production to production
  • 6. Introduction to Audience Design
    6Lessons · 1 hr 25 mins
    • 6.1 The concept and philosophy of Audience Design
    • 6.2 Story core and strategy core: Defining the compass
    • 6.3 Integration of Audience Design across production stages
    • 6.5 Your Coalition for Change
    • 6.6 Co-Creating Change
    • 6.7 Organising Change
  • 9. Credits & Downloads
    2Lessons · 10 mins
    • 8.1 Thanks
    • 8.2 Download summary