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Audiovisual Women


 AUDIOVISUAL WOMEN is the first leadership and career enhancement programme designed for female professionals across the European audiovisual industry. 


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Overview

AUDIOVISUAL WOMEN is a leadership programme designed for female professionals in mid- to senior-level management positions across the European audiovisual industry. The programme empowers women to meet today's industry challenges head-on, develop forward-thinking business models, and embrace the opportunities of digital transformation

With its interdisciplinary approach and unique combination of elements, AUDIOVISUAL WOMEN helps participants sharpen their skills, expand their networks, and unlock new business opportunities — all contributing to the sustainable success of their careers and companies.

The programme is open to female leaders working across the entire value chain of the audiovisual sector. It also includes the hiring managers from their companies, fostering change not only on an individual, but also on an institutional level. 

Participants benefit from a diverse mix of in-person and online training sessions, one-on-one business coaching, exclusive networking events, and a flexible self-study phase with access to up-to-date online courses. Key topics include (digital) leadership, entrepreneurship, innovation, and change management in a rapidly evolving industry, as well as communication and self-promotion.

Workshops & coaching
Format


English
Language


500 - 2.500 EUR
Programme Fee


Nov 2026 - Apr 2027
Duaration


September 4, 2026
Application Deadline 


Info Sessions

Join this no-obligation online event to learn more about the programme and the application requirements.


23 June 2026

14:00 CEST | Online   

23 June 2026, 14:00 CEST | Online. Charlotte Voillequin, Film Marketing Manager at Alphapanda (Germany), alumna of the last edition of AUDIOVISUAL WOMEN, will be there with the members of the team to answer questions about the programme and share experience.

Session ended


 
21 July 2026
14:00 CEST | Online 

Laura Walde, Project Manager at Stiftung für Kunst, Kultur und Geschichte (Switzerland), alumna of the last edition of AUDIOVISUAL WOMEN, will be there with the members of the team to answer questions about the programme and share experience.

Session ended


25 August 2026

14:00 CEST | Online   

25 August 2026, 14:00 CEST | Online. Anny Tubbs, documentary filmmaker & founder of First Move Productions (Belgium), will be there with the members of the team to answer questions about the programme and share experience.

Register for free!



Programme Elements

Module 1: Leadership & Communication

19–20 and 26–27 October 2026 | Online

  • Recognise where you stand, what drives you, and where you want to go
  • Communicating with presence and motivating your team through mindful, healthy leadership
  • Navigating levels of communication and conflicts
  • Building your profile and designing your future

Online workshop, 2 x 2 days

Module 2: Development

November 2026 – March 2027 | Online

  • Access to a selection of EPI's innovative online courses
  • 1:1 business coaching by a designated business coach

Self-learning phase, 30–50 hours of learning/coaching

Module 3: Innovation & Change Management

15th–20th November | Tallinn (including arrival and departure day)

  • Models and processes of change management
  • Recognising innovation potential, opportunities and typical barriers in the audiovisual industry
  • Participation in the Tallinn Black Nights Film Festival (PÖFF) as well as at Industry@Tallinn & Baltic Event

On-site workshop, 2 days + festival & market attendance, 2 days

Module 4: Inclusive & Sustainable Workplace Culture

Early March 2026 | Online

  • Workshop for hiring managers on inclusive, sustainable people practices
  • Understanding the value of inclusive and equitable people management
  • Implementing gender equality management and sustainable HR practices in organisations

Online workshop, 2 days

Module 5: Manifestation of Leadership Path

13th–18th April 2027 | Berlin (including arrival and departure day)

  • Turning insight into action by defining your leadership aspirations
  • Aligning communication, decisions and methods with your leadership values
  • Translating your values into daily leadership practice

On-site workshop, 4 days

What you will take away

Designed to support your career development, strengthen your professional skills, and expand your network



Entrepreneurial, Leadership & Communication Skills

Develop an entrepreneurial mindset, leadership abilities, and communication skills to navigate the challenges of today's audiovisual industry.


Collaboration, Innovation & Change

Strengthen your ability to work across teams, navigate dynamic environments, and respond to change while fostering innovation.


Personal Development & Career Positioning

Benefit from tailored 1:1 business coaching to reflect on your career path, address individual challenges, and position yourself strategically for future opportunities.


Cross-Border & Interdisciplinary Networking

Connect with a selected group of female professionals, expand your network, and benefit from meaningful exchange and collaboration across disciplines and countries.

Experts & Coaches 2025/2026


Annette Birkholz

Annette Birkholz

Annette Birkholz is a certified systemic creative consultant, coach and facilitator. She has qualifications in systemic organisational development (artop / HU Berlin) and systemic coaching (certified according to DBVC) and has as several years of international experience. In 2009, she founded her own creative consultancy Incendo and the Archery Academy Berlin (bogenakademie.de). In the following years, she also opened up the Leadership Academy for Stone Sculpture (bildhauerakademie-dresden) and in 2021 leading.digital which offers virtual leadership journeys “for women by women”. Her clients range from NGOs to international corporates - including organisations and individuals from the media, art and music industry. She also coaches film- and theatre actors. 

 

Andrea Halmy

Andrea Halmy

Before starting her own business, Andrea Halmy worked as a Career Redesigner, Coach, Consultant, Trainer, Workshop Designer, and Facilitator. Andrea's passion is to empower women to strive for leadership positions or start their own businesses. She helps her clients break through limiting beliefs, so they have the confidence to think bigger and strive for more. Her expertise is founded on her experience as a Leadership Coach and Trainer, a CAS in Personnel and Organisational Development and Change Management, a bilingual Bachelor in Business Management, and years of experience in recruiting and marketing as well as training and workshop facilitation. In her coaching, she combines classic coaching methods with Design Thinking, Business Model Canvas, and many more, often creating her own unique methods. Besides coaching, Andrea runs workshops on topics like Female Entrepreneurship, Authentic Leadership, Starting a Business, Business Growth, and Money Mindset. https://beyourbest4success.com/

Nikola Joetze

Nikola Joetze

Nikola Joetze has been the Project Manager of Berlinale Talents, the talent development initiative of the Berlin International Film Festival, since 2023. With more than 25 years of experience managing film and art projects in Berlin, across Europe, and internationally, she brings extensive expertise in finance, fundraising, and production. Her career includes key positions at Haus der Kulturen der Welt and Sources 2, followed by over 16 years at the European Film Academy / EFA Productions, where she oversaw production, event management, sponsorship, and acquisition for major international projects such as the European Film Awards. In addition to her work in the film industry, she is a certified systemic coach, supporting individuals, teams, and institutions in developing their roles, and serves as a mentor dedicated to empowering women in leadership.

Thea Mikkelsen

Thea Mikkelsen

Thea Mikkelsen is a Danish business psychologist based in Italy, MSc & MA, who started her own independent consultancy 15 years ago with the aim of working with culturally creative individuals. Key to her work is empowering both leaders and specialists in the creative industries and helping them develop creativity-focused professional lives and collaborative cultures, as well as establishing inspirational and rewarding personal lives. Over the past 20 years, she has been researching which aspects of contemporary psychoanalysis and strategic business psychology could serve as helpful resources for culturally creative individuals. She has developed coaching processes and leadership courses for a wide range of creative fields, but most intensively for the architecture and film/TV series industries, as well as for law firms, universities, and museums. Thea Mikkelsen has written four books on professional creativity, most recently "Coaching the Creative Impulse - Psychological Dynamics and Professional Creativity," Routledge 2020. She has taught at the psychology department at the University of Copenhagen for 4 years and the professional Master's programme in Organisational Psychology at Roskilde University, Denmark, for another 4 years. She is a member of the board of ISPSO - International Society for the Psychoanalytical Studies of Organisations, where she was director for online knowledge development from 2020 to 2023. She resides in the hills of Piemonte in Italy with her husband and their two daughters.

Valeria Bullo

Valeria Bullo

Valeria Bullo is an experienced Production Wellbeing and Inclusion consultant with a strong passion for behaviour change in the TV and film industry. A people leader with experience working across Diversity, Equity and Inclusion, Human Resources, Education, and Mental Health. Valeria has a proven track record of establishing important industry partnerships and supporting talent pipelines particularly focused on creating opportunities for traditionally underrepresented groups. With a 20-year history in a wide range of high-level production experience including physical on-set production and in-house developmental work. Experienced in leading and implementing change with wellbeing and mental health within the industry, she is the creator and founder of the female-led organisation Cinemamas, which supports mothers working across film & TV. Valeria has recently become Chair of the board of Trustees for Reclaim the Frame, an organisation that champions marginalised genders and perspectives in cinema.


Fees & Scholarships

Fees

The regular participation fee is 2,500 EUR. Various discounts and scholarships are available (see below). The fee includes all workshops and coaching sessions throughout the programme, all required materials, access to selected EPI online courses, as well as accommodation and meals during the on-site workshop days.

Travel costs are not included.

We offer financing advice. Please contact us for further information. We encourage all applicants to seek financial support with their national and regional funding bodies.


Scholarships & Discounts

We offer a wide range of scholarships, discounts, and funding opportunities. Please indicate in the application form if you would like to apply for one of the scholarships or discounts listed below. For any inquiries, please contact us directly.

Thanks to funding from Creative Europe – MEDIA, a limited number of mostly partial scholarships are available for nationals of the following countries: Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, and Slovenia.

Participants from countries that are not part of the EU MEDIA initiative may still be eligible for scholarships depending on their involvement in the MEDIA strand. This includes: Albania, Bosnia and Herzegovina, Georgia, Iceland, Liechtenstein, Montenegro, North Macedonia, Republic of Serbia, and Ukraine.

The Erich Pommer Institute encourages cultural and social diversity in its training activities and welcomes everyone to take part in its programmes, regardless of their ethnic and social background, disability, or age. The EPI Scholarship sets out to ensure that our participants come from varied backgrounds and creates opportunities for those from marginalized groups and those who may otherwise not be able to participate.

Thanks to the support from FOCAL, applicants based in Switzerland can apply for a FOCAL Scholarship.

Thanks to support from VAF, applicants based in Flanders-speaking Belgium can apply for a VAF Scholarship.

Thanks to our partnerships with EAVE, EWA and WIFTI, their alumnae or members can apply for a discount.

We encourage all applicants to seek financial support from their national or regional funding bodies, as they may offer bursaries or grants to cover training and professional development.

For information on potential financial support for participating in MEDIA-funded trainings, please contact the MEDIA Desk in your country or region. Please note that participation costs for MEDIA trainings are eligible expenses under MEDIA Development grants.


Application Process


Requirements

  • Female professionals in mid to senior management positions in the audiovisual industry
  • Companies from across the value chain in the European audiovisual industry (Film / TV / Games / Digital etc.)
  • At least 3 years of professional experience in the audiovisual industry

Application information to be submitted

Important: Please note that applications in the online form are not saved during the process and cannot be edited after submission. We therefore recommend preparing all required information in advance.

  • Personal and contact information
  • Professional information (incl. professional biography, max. 1200 characters ~200 words)
  • Company information (incl. company profile, max. 1200 characters ~200 words)
  • If applicable, information about the nominated hiring manager in your company
  • Motivation statement (describe why the programme is important for your career, what challenges or opportunities make it relevant, why you should be selected, what your professional goals are for the next five years and how you expect this programme to help you achieve them, max. 1200 characters ~200 words)
  • Expectations for the business coachings (describe the issues and challenges you would like to discuss with your designated business coach, max. 1200 characters ~200 words)
  • Scholarships and financing (if you would like to apply for a scholarship, please explain why you require it. If you are applying for an EPI scholarship, please indicate whether you have already explored other funding options through your local or national funding bodies, max. 1200 characters ~200 words)

Evaluation criteria

  • The level of industry experience
  • The motivation and reasons for applying
  • Relevance of the programme to your career development

Selection process

  • Applications will be reviewed by a designated selection committee, which may include programme partners.
  • All applicants will be informed of the status of their application in mid- to late-September 2026.

Hear From Our Alumnae


„Through AUDIOVISUAL WOMEN, I have discovered a supportive network and tried out practical tools for change and conflict management that I can apply directly in my daily work. The programme creates a space where women in the industry can learn from each other and gain valuable insights to drive sustainable change in leadership skills and effectiveness.“

Maya Reichert
Deputy Festival Director, DOK.fest München | Germany | 
Alumna 2024/2025

The Audiovisual Women programme is expertly facilitated to build strong group cohesion, and delivers a powerful peer network. Our cohort quickly felt the trust needed to share stories and goals, discuss challenges and opportunities and find our place in an industry that is ripe for change. As someone with my own business and indie projects, the blend of personal coaching, online learning tools and group sessions gave me precious insights for the next steps in my audiovisual career.

Anny Tubbs
Documentary Filmmaker & Founder | First Move Productions | Belgium Alumna 2025/2026

„The Audiovisual Women programme was a defining step in my professional growth. It strengthened my leadership and communication skills while offering valuable insights into New Work, entrepreneurship, and change management. The practical tools for negotiation, team leadership, and international collaboration have directly improved my daily work. I especially value the inspiring network of women across the European audiovisual industry and the new perspectives on balance, purpose, and personal development.

Katre Valgma
Country Manager | ACME Film Estonia | Estonia |
Alumna 2024/2025

„Being selected among 15 international female audiovisual leaders was both an honour and a responsibility. The EPI program offered a rare balance of knowledge, practice, and personal reflection. Beyond skills, it created a trust-based network of inspiring women. This experience strengthened my belief that the success of our industry is built on collaboration. And that’s exactly how we will shape the future.“

Polett Dus
Co-ownder & Producer | Pi Productions | Hungary |
Alumna 2025-26

 

Participation requirements

The programme is designed for women in the audiovisual industry at a mid-management level or in a leading position. At least three to five years of experience in the industry is expected and strongly recommended. It is also necessary to have experience leading a team, even a small one, as the programme has a very strong focus on leadership.

Module 5 is designed for HR managers or the person overseeing the hiring process. If you as a participant in the programme are also filling this position or responsibility in your company, then of course you are invited to participate in this module as well. If this is not the case, you can nominate someone in this role who you know would benefit from it, even if they do not work at your company.

Audiovisual Women's target group is female managers working across the value chain in the European audiovisual industry. A few examples are sales managers, producers, commissioning editors, entertainment lawyers, cinema managers, funding executives or festival managers.

Yes, in that case you are eligible. It is important that part of your daily work includes leading teams — whether as an employee or as a freelancer.


Fees & Scholarships

The fee covers all workshops and coaching sessions during the entire programme, all materials needed during the workshops, access to selected EPI online courses, as well as accommodation and catering during the on-site workshops.

Travel costs to the workshops are not included.

No, scholarship applications to these organizations should be submitted through us. You can indicate your preferred scholarship option directly in the application form. If you have any questions regarding scholarships or require advice on financing options, please do not hesitate to contact us.

 Discounts and scholarships are not combinable, but in specific cases applicants may be eligible for a separate travel grant. Please contact us for further information.


Selection process
We are aiming to let you know if you have been selected within 3–4 weeks after the application deadline. Please note that we are expecting a large number of applications, so it might take a while to properly assess them.

In order to keep the group small but still allow for a diverse group with different nationalities and backgrounds, we are aiming for 15 participants (not including the hiring managers).


Other

Yes. The module dates shown on our website include the days of arrival and departure. Participants are advised to arrive one day before the workshop begins and to depart the day after it ends.

Yes, we always provide a certificate for our participants, which they will receive at the end of the programme upon completion of all modules. If you need any additional information to be included on the certificate, please feel free to contact us directly, and we will be happy to prepare it for you.


FAQs

To help you prepare your application optimally, we have compiled the most frequently asked questions and answers for you.


Funders & Partners

Funders

Creative Europe Media

Partners


Focal
VAF
PÖFF
Industry Tallin
eave
EWA
WIFTI

Contact

Do you have any questions? Please feel free to contact us!

Gabriela Seidel-Holländer

Gabriela Seidel-Holländer

Project Manager
Audiovisual Women

gsh@epi.media
+49 (0) 331 76 99 15 45 

Doris Ho

Doris Ho

Project Coordinator
Audiovisual Women

dh@epi.media
+49 (0) 331 76 99 15 50