Core modules & in-depth modules
1st semester – Core modules for all students (LL.M. and MBA)
In the first semester, LL.M. and MBA students undertake a total of six core modules worth 36 ECTS credits. The course content combines legal fundamentals with business management and strategic topics relating to the media industry. Each module concludes with its own examination.
- Märkte
- Medienpolitik
- Entwicklung digitaler Inhalte
- Geschäfts-und Erlösmodelle
- Künstliche Intelligenz und Medien
- Märkte
- Medienpolitik
- Entwicklung digitaler Inhalte
- Geschäfts-und Erlösmodelle
- Künstliche Intelligenz und Medien
- Rechtsrahmen
- Urheberrecht
- Urhebervertragsrecht
- Öffentliches Medienrecht
- Organisation in Kreativunternehmen
- Unternehmensführung in VUCA Zeiten
- Team Management
- Change Management
- Typische Verträge
- Rechteklärung
- Key Deal Points
- Rechtsbetreuung
- Kommunikationsstrategien
- Verhandlungstechniken
- Mediation
- Schlichtung
- Creative leadership
- Innovationstechniken
- Managing innovation
2nd semester – Specialisation modules for LL.M. students
In the second semester, LL.M. students deepen their legal knowledge in key areas of media law. The curriculum covers, amongst other things, competition law, media employment law, and broadcasting, press and publishing law. This is complemented by topics such as licence contract law, contract management and current developments in digital media law, including data protection, e-commerce law and law in the context of AI. A compulsory elective module from the MBA programme provides further interdisciplinary insights.
- Wettbewerbsrecht
- Medienarbeitsrecht
- Rundfunk-, Presse-, Verlagsrecht
- Lizenzvertragsrecht
- AGB-Recht
- Vertragscontrolling
- E-Sports und Recht
- Mediendienste-, IT-, E-Commerce-Recht
- Softwarerecht
- Datenschutz
- Legal Tech
- Recht in KI
- aus MBA-Angebot
2nd semester – Specialisation modules for MBA students
In the second semester, MBA students expand their business management and strategic skills with a focus on the media industry. Key areas include design thinking, entrepreneurship, management accounting, and investment and finance. These are complemented by modules on strategic planning, key performance indicator systems and digital marketing. A compulsory elective module from the LL.M. programme offers the opportunity to incorporate legal perspectives as well.
- Design Thinking
- The Entrepreneurial Mindset
- Controlling and accounting
- Investition und Finanzierung
- Business- und Milestone Planung
- Kennzahlsysteme
- Strategisches Controlling
- Digitale Markenführung
- Branded content
- Digitaler Vertrieb
- aus LL.M.-Angebot
Project Module
In the third semester, students work in interdisciplinary teams on practice-oriented projects in collaboration with corporate partners. The focus is on business development and digital innovation. The projects are supervised by lecturers and companies and structured around kick-off and presentation seminars.
Master's thesis
In the fourth semester, students write their Master’s thesis as part of their chosen degree programme (LL.M. or MBA). They are free to choose their own topic, which may have a practical focus, for example in collaboration with a company. The thesis is supervised by two lecturers.
Study Format
The face-to-face sessions take place in blocks and, in some cases, at weekends, making it possible to study whilst working. The option to choose individual modules, the choice between full-time and part-time study, and the possibility of having previously completed coursework recognised also allow for the greatest possible flexibility in balancing work, study and family life. A detailed overview of sample study plans and the number of working days required can be found below in the download section.
Choice between LL.M. and MBA
- During their studies, students focus on either media law (LL.M.) or media management (MBA).
- LL.M. and MBA students complete a joint foundation module and specialise in the second semester.
- A double degree (LL.M. and MBA) is possible, subject to credit being awarded for modules completed as part of the first degree. Additional tuition fees apply. Two separate applications are required.
Choice between dual / non-dual
- Dual: You undertake the degree programme in partnership with your company. In this case, you will also complete the project module within your company. Ideally, this will give you an insight into other areas of the business.
- Non-dual: You undertake the degree programme without a company. You will complete the project module at one of the programme’s partner companies.
er Unternehmen ist auf Beratung, Produktentwicklung und Kundensupport spezialisiert. Wir passen unsere Dienstleistungen an die individuellen Bedürfnisse von Unternehmen in verschiedenen Branchen an und helfen ihnen, in einem wettbewerbsintensiven Markt zu wachsen und erfolgreich zu sein.
Programme Accreditation
The Master’s programme is accredited by the University of Potsdam and bears the seal of the German Accreditation Council.
Among other things, accreditation certifies that the content of degree programmes meets academic standards, that the programme structures comply with all formal requirements, and that the resources necessary for delivering the programmes – in the form of qualified staff and adequate facilities – are available.
