Skip to Content
Home └Storytelling for TV Drama
Storytelling for TV Drama

Storytelling for TV Drama

Learn the art of storytelling for TV drama!

  • Creating the Hit Concept for TV Drama
  • Writing a Viable Episode

Morgan Gendel (Co-Executive Producer THE 100, LAW & ORDER, STAR TREK: THE NEXT GENERATION) will show you how you come up with an idea and develop it so it will stand the test of time and get on the air. How do you write an episode that’s both going to fit in and stand out?

  • Finding the Emotion | World | Character | Plot
  • 3-Act-Structure
  • Know your Audience
  • Pitching
  • Understanding Writers and Showrunners
  • The 6 Litmus Tests
  • Case Study: LAW & ORDER



300.00 €
300.0 EUR (incl. 19% VAT) 252.10 €
300.00 €
Add to Cart
Responsible EPI International
Last Update 19/06/2026
Completion Time 8 hours
Members 2
Production Storytelling English
  • Welcome
    1Lessons · 15 mins
    • 1.1 An Introduction to this eTraining: Marketing in Film & TV
  • 2. The changing media landscape & its impact on marketing
    4Lessons · 1 hr 5 mins
    • 2.1 The current market situation in the film and TV industry
    • 2.1 The current market situation in the film and TV industry
    • 2.1 The current market situation in the film and TV industry
    • 2.5 Test your knowledge
      10 xp
  • 3.1 Serial Writing in the US | The Writers' Room: Benefits
    5Lessons · 1 hr 10 mins
    • 3.1 Positioning and brand fundamentals
    • 3.3 Target groups re-defined
    • 3.3 Content marketing and story-driven strategy
    • 3.4 Budget planning
    • 3.8 Test your knowledge
      10 xp
  • 3.2 Serial Writing in the US | Casting for Chemistry
    3Lessons · 25 mins
    • 3.5 Timing strategies: From development to exploitation
    • 3.6 Mindset & Organisational Culture
    • 2.4 What is Change Management?
      10 xp
  • 3.3 Serial Writing in the US | Mechanics of the Room
    2Lessons · 10 mins
    • 3.3.1 Mechanics of the Room | White Board
    • 3.3.5 Test your knowledge
      10 xp
  • 3.4 Serial Writing in the US | Surviving the Writers' Room
    2Lessons · 15 mins
    • 3.4.1 Surviving the Writers' Room | Boat Theory
    • 3.4.4 Test your knowledge
      10 xp
  • 4.1 The European Writers' Room | Storytelling & Identity
    2Lessons · 35 mins
    • 4.1 Different audiences, different timings, different approaches
    • 4.5 Test your Knowledge
      10 xp
  • 4.2 The European Writers' Room | Key Factors of Success
    4Lessons · 40 mins
    • 4.4 DIY marketing: Building a home for the community of fans and ambassadors
    • 4.2.2 Key Factors of Success | Story Power
    • 4.2.3 Key Factors of Success | Empathy
    • 4.2.9 Test your knowledge
      10 xp
  • 4.3 The European Writers' Room | Creating the Series
    5Lessons · 1 hr 5 mins
    • 4.3.1 Creating the Series | Models of Collaboration
    • 4.3.2 Creating the Series | Process
    • 4.3.3 Creating the Series | Concept
    • 4.3.4 Creating the Series | Pilot
    • 4.3.5 Test your knowledge
      10 xp
  • 4.4 The European Writers' Room | Storytelling Tools
    3Lessons · 50 mins
    • 5.3 PR "life cycle" of a project-late phase
    • 5.4 PR check list
    • 5.7 Test your knowledge
      10 xp
  • 5. Press & PR
    4Lessons · 30 mins
    • 5.1 Definition of PR in film and TV
    • 5.2 PR "life cycle" of a project—early phase: from pre-production to production
    • 6.1 The concept and philosophy of Audience Design
    • 3.4.4 Test your knowledge
      10 xp
  • 6. Introduction to Audience Design
    5Lessons · 50 mins
    • 6.2 Story core and strategy core: Defining the compass
    • 6.3 Integration of Audience Design across production stages
    • 6.5 Your Coalition for Change
    • 6.6 Co-Creating Change
    • 6.7 Organising Change
  • 9. Credits & Downloads
    2Lessons · 10 mins
    • 8.1 Thanks
    • 8.2 Download summary