Skip to Content
Home └Marketing in Film and TV: Finding and Keeping Audiences
Marketing in Film and TV: Finding and Keeping Audiences

Marketing in Film and TV: Finding and Keeping Audiences

Learn how to reach and engage your audience with confidence!

This course will teach you how to identify your target audience and develop effective strategies to reach it.

Industry experts will guide you step by step through the essential marketing skills needed to succeed in today’s highly competitive audiovisual landscape. No need to feel overwhelmed: get ready to win over your audience with practical advice and actionable insights.

The course will be structured as a series of video trainings you can watch anytime, anywhere that is convenient to you!

Professionals from Low Production Capacity Countries are eligible for scholarships and can access the course at a reduced rate. 


300.00 €
300.0 EUR (incl. 19% VAT) 252.10 €
300.00 €
Add to Cart
Responsible EPI International
Last Update 29/06/2026
Completion Time 13 hours 30 minutes
Members 1
Marketing English
  • 1. Welcome
    3Lessons · 15 mins
    • 1.1 Erich Pommer Institut welcomes you to this eTraining
    • 1.2 A few organizational notes
    • 1.3. Presenting our experts
  • 2. The changing media landscape & its impact on marketing
    4Lessons · 1 hr 45 mins
    • 2.1 The current market situation in the film and TV industry
    • 2.2 The battle for attention: Changing viewer behavior
    • 2.3 The fragmented media landscape: Opportunities and challenges
    • 2.4 The importance of data for successful marketing
  • 3. Marketing strategies and target group analysis for film & TV
    5Lessons · 1 hr 45 mins
    • 3.1 Positioning and brand fundamentals
    • 3.2 Target groups re-defined
    • 3.3 Content marketing and story-driven strategy
    • 3.4 Budget planning
    • 3.5 Timing strategies: From development to exploitation
  • 4. Digital marketing and social media
    5Lessons · 4 hrs
    • 4.1 Different audiences, different timings, different approaches
    • 4.2 Using existing media to spread the word about your movie or TV show
    • 4.3 Building the brand through social media
    • 4.4 DIY marketing: Building a home for the community of fans and ambassadors
    • 4.5 Producing and distributing content
  • 5. Press & PR
    5Lessons · 1 hr 15 mins
    • 5.1 Definition of PR in film and TV
    • 5.2 PR "life cycle" of a project—early phase
    • 5.3 PR "life cycle" of a project-late phase
    • 5.4 PR check list
    • 5.5 Developments, challenges, and opportunities for PR for film and TV
  • 6. Introduction to Audience Design
    6Lessons · 2 hrs 45 mins
    • 6.1 The concept and philosophy of Audience Design
    • 6.2 Story core and strategy core: Defining the compass
    • 6.3 Integration of Audience Design across production stages
    • 6.4 User journeys and touchpoints: Mapping the audience experience
    • 6.5 Collaborative processes with the film team
    • 6.6 Implementing Audience Design with limited resources
  • 7. The future of film & TV marketing
    2Lessons · 1 hr 30 mins
    • 7.1 Some thoughts about the future of film and TV marketing
    • 7.2 How AI will make marketing more effective
  • 8. Credits / Downloads
    2Lessons · 15 mins
    • 8.1 Thanks
    • 8.2 Download summary