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AI Fundamentals

AI Fundamentals

What AI is, where it's heading and how to navigate it.

Artificial intelligence (AI), especially Generative AI, is currently a major topic, not only in the audiovisual industry.

This eTraining provides a comprehensive overview of various aspects of artificial intelligence and sheds light on the general development and technological foundation of AI, explaining historical backgrounds, defining fundamental terms, and giving insight into the current state of the AI market.

  • Learn about the history of AI
  • Understand the world of Generative AI
  • Gain the tools to make informed decisions and avoid potential challenges
  • Receive a practical overview of use cases and data protection aspects 


125.00 €
125.0 EUR (incl. 19% VAT) 105.04 €
125.00 €
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Responsible Nadine Wrobel-Sparig
Last Update 18/06/2026
Completion Time 3 hours
Members 0
Basic AI
  • 1. General
    1Lessons · 5 mins
    • 1.1 Introduction
  • 2. Context
    2Lessons · 10 mins
    • 2.1 History of AI
      10 xp
    • 2.2 Breakthrough of AI
      10 xp
  • 3. Basic Knowledge
    1Lessons · 5 mins
    • 3.1 Fundamental concepts of AI
      10 xp
  • 4. Hype and Reality
    3Lessons · 1 hr
    • 4.1 AI: Hype and Reality
      10 xp
    • 4.2 Practical Applications of Generative AI
    • 4.3 Expectations, Limits, and Added Value
  • 5. Functionality
    1Lessons · 10 mins
    • 5.1 How does AI work?
      10 xp
  • 6. Generative AI
    2Lessons · 30 mins
    • 6.1 Generative AI
    • 6.2 Application of Generative AI
      10 xp
  • 7. Challenges
    1Lessons · 10 mins
    • 7.1 Challenges in the Use of AI in a Business Context
  • 8. Conclusion & Summary
    1Lessons · 10 mins
    • 8.1 Conclusion & Summary
  • 9. Application: AI in the Media Industry
    2Lessons · 40 mins
    • 9.1 Overview
    • 9.2 Outlook