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IP Development for Creative Professionals

Part of the Essential Legal Framework | 17-19 September 2026 | Potsdam

Startet
Europe/Berlin
Endet
Europe/Berlin
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 About the workshop:

IP Development for Creative Professionals 

is an intensive three-day workshop designed to help creators transform their ideas into powerful, market-ready intellectual properties. Participants learn how to develop a Minimum Viable Product (MVP), build an engaged audience, and expand their concepts into TV series, films, video games, books, and consumer products. Through hands-on exercises, expert-led sessions, and real industry case studies, attendees will gain practical tools to strengthen and commercialize their IP. The workshop also provides insights into community building, cross-media storytelling, and the strategic use of music to reach new audiences..

A strong emphasis is placed on understanding the legal framework of IP protection and licensing—ensuring that creators maintain ownership and control of their brand. Participants will work individually and in teams to apply what they learn each day, developing their own IP strategies step by step.

With speakers from leading studios, marketing agencies, and the publishing and gaming industries, this workshop offers a unique, interdisciplinary perspective. Networking opportunities with film, TV, and game professionals support long-term collaboration. Whether you are a writer, producer, game creator, or a team working together, this workshop provides the foundation to turn creative concepts into sustainable, scalable intellectual properties.


Format

  •  Interactive On-Site Workshop
  • Potsdam

Location

The workshop will take place at the conference room of the MAXX Hotel Sanssouci Potsdam

Price Tuition

690 EUR (incl. meals, excl. accommodation)

590 EUR with Early Bird discount until 19th of July 2026.

Hotel Accomodation

We offer 4 nights of hotel accomodation at the MAXX Hotel Sanssouci Potsdam incl. breakfast for 512 EUR.

Dates & Timing

We kick off with a Welcome dinner for all experts & participants on Wednesday evening, September 16 at around 19:00 CEST.

The seminar programme starts each day at 9:00 and lasts approximately until 17:00 CEST.

There will be joint dinners at nearby restaurants every evening at around 19:00 CEST. These are included in the workshop fee.

Scholarships

Will be available (see below)

  • Understanding the foundations and value of intellectual property in the creative industries
  • Developing a Minimum Viable Product (MVP) for an entertainment IP
  • Expanding an IP into TV series, films, animation, and video games
  • Strategies for online engagement, social media, and digital marketing  
  • IP protection, licensing, and maintaining ownership
  • Licensing for merchandising, toys, and consumer products  
  • IPs Case studies from games, podcasts, publishing, and film
  • Networking between film/TV creators and the video game community
  • Learn how to develop a strong MVP and build an IP from the ground up
  • Gain practical tools for audience building and fan engagement  
  • Receive expert guidance on legal protection, licensing, and brand control
  • Discover monetization opportunities through merchandising and partnerships
  • Practice applying new knowledge in structured hands-on sessions
  • Build connections with professionals from film, TV, music, gaming, and publishing
  • Strengthen your ability to pitch, scale, and commercialize creative concepts
  • Leave the workshop with a concrete, personalized IP development plan

10 September, 2026

English

Yes

Meals 

Lunches and dinners are included in the participation fee. To keep things simple and environmentally friendly, meals will primarily feature vegetarian options.

Accessibility

If your mobility is impaired, please get in touch with the EPI team, so we can find the best solution possible to ensure your full participation.


 Info Sessions

The workshop sounds interesting but you are not sure if it will cover the specific topics you are interested in? 

You have a creative project you think could be a great IP but you would like to understand how this workshop could help you develop it? 

Then come to our Info Session!

1st Info Session

11 June

at 16:00 CEST

Our Head of Studies 
Nuno Bernardo as well as the EPI team will be there to answer your every question.

  •  Free of charge
  •  Online
  •  ca. 30 minutes
  •  Ask all your questions
Session ended
The session will be held online via Zoom

2nd Info Session

18 August

at 15:00 CEST

Our Head of Studies 
Nuno Bernardo as well as the EPI team will be there to answer your every question.

  •  Free of charge
  •  Online
  •  ca. 30 minutes
  •  Ask all your questions
Register now
The session will be held online via Zoom

Head of Study

 



Nuno Bernardo

    Nuno Bernardo

In 2008, Nuno Bernardo created Sofia’s Diary for Channel 5, and received a Broadcast Awards nomination for the series. C21 Magazine classified Sofia’s Diary as “one of the iconic TV shows of the decade” and Broadcast Magazine wrote that “Sofia’s Diary helps to write the history of Television in the UK”. The series has reached an audience of more than 500 million viewers and has been shown in 30 countries including China, Brazil and Australia. As TV producer and showrunner, Nuno Bernardo created and produced Beat Generation, Flatmates, the Kidscreen Award-winner Aisling’s Diary, and the Emmy-nominated TV series Final Punishment, Beat Girl, and Collider. In North America Nuno Bernardo was the executive producer of two HBO Canada TV Shows: Living in Your Car and The Line, featuring Linda Hamilton and Ed Asner. As director, Nuno Bernardo helmed and wrote the Emmy-nominated sci-fi series Collider and the TV documentary The Stand Ups. Recently, Nuno Bernardo wrote and directed “The Players” (“Os Jogadores”) for Portuguese public broadcaster RTP, the first scripted TV series set in the world of eSports and is preparing “Punch in the Dark” (“Soco no Escuro”), a feature film set in the world of Boxing and MMA.


Experts


Triona Campbel

Triona Campbell is a two-time Emmy-nominated producer and winner of two Kidscreen Awards. She is the creator of Ireland’s first TV series on video games Gamer Mode (RTÉ) and a producer on the ground-breaking and iconic UK teen drama Sofia’s Diary (SONY Pictures Television).

Triona has a Master’s in Creative Writing from Trinity College, Dublin. She is also the writer of the award-winning podcast series Adventures of a Young Pirate Queen and a best selling novelist for A Game Of Life or Death (named one of the best YA novels of 2023 by Waterstones, winner of the 2023 Great Reads Award).

Her second book The Traitor in The Game was published in February 2024 debuting at number 1 in Ireland and was nominated for the 2024 Irish An Post Book Of The Year Awards. Enter The End Game is her third novel and was released in August 2025.
She lives in Porto, Portugal where she writes and works as a producer for Roundstone Media.


 Niki Théron 

Senior Project Manager with a demonstrated history of organising international cooperations in the publishing and creative industry.

Skilled in Public Funding Management, Event Conception and Planning, Intercultural Communication.

Jury member for Books at Berlinale, Book-to-Screen at KVIFF and Prix Première.

"Future Partner" at EAVE Producers' Workshop 2025.

Member of the German-French Film Academy and the European Film Academy.

My strengths include in-depth knowledge of and love for the book industry, team spirit and an endless enthusiasm for connecting people.

 Piotr Szczesniak

With over a decade of business development experience in the entertainment industry (among others at CD PROJEKT RED, Displate.com, 11 bit studios), across computer games, licensing, merchandise and film/tv adaptations, I focus on building lasting and coherent cross-media IPs, while making sure they remain fun in every medium they expand to.

 Maite Woköck

Maite Woköck has extensive experience in animated feature film and series development, financing and production. Her credits include PETRONELLA APPLEWITCH – THE SERIES (for Akkord Film / ZDF), TWO BY TWO and NIKO 2 – LITTLE BROTHER, BIG TROUBLE (for Ulysses Film) MY FAIRY TROUBLEMAKER (Ella Film) and many more. She is a graduate of EAVE, EAVE+ and the Academy for Children’s Media. In 2021 she was nominated as Producer on the Move for Germany by European Film Promotion. Since 2022 she is the chairwoman for animation in the Producer’s Alliance Germany. 

 Ewa Bolinska 


 Kamran Kahn 


Scholarships 

and 

discounts


Thanks to Creative Europe - MEDIA funding, a limited number of partial scholarships are available for nationals of the following countries: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Hungary, Iceland, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Montenegro, North Macedonia, Poland, Portugal, Republic of Serbia, Romania, Slovakia, Slovenia, Ukraine.

For the application use the link below.

Important: Do not register for the workshop while applying for a scholarship.

Scholarship Application

Thanks to the support of Medienboard Berlin-Brandenburg, a limited number of local scholarships are available for media professionals based in the regions of Berlin, Brandenburg, Thüringen, Sachsen, and Sachsen-Anhalt. 

These scholarships can cover up to 50% of the workshop fee, excluding accommodation.

Please note that while German citizenship is not required, applicants must be currently registered as residents of one of these regions to be eligible for the scholarship.

Important: Do not register for the workshop while applying for a scholarship.

Applications are open until 
Please follow the link below to apply.

Scholarship Application 

Company Discount:

If a second person from the same company books at the same time and at the standard rate, they are eligible for a EUR 200 discount. To claim this, please reach out to us for a discount code.

EAVE Alumni Discount:

Thanks to our partner EAVE, we are offering a EUR 90 discount to alumni of their programme. 

Please note scholarships and discounts are non-combinable.

Funding Opportunities in Your Country:

We encourage all applicants to seek financial support from their national or regional funding bodies, as they may offer bursaries or grants to cover training and professional development.

For information on potential financial support for participating in MEDIA-funded trainings, please contact the MEDIA Desk in your country or region. Please note that participation costs for MEDIA trainings are eligible expenses under MEDIA Development grants.

Here are some opportunities available:

Hotel & Event Venue

We are pleased to welcome you to MAXX Hotel Sanssouci Potsdam, where you will stay for four nights during the workshop. All workshop sessions will take place in one of the hotel's modern conference rooms. Daily lunches and coffee breaks are included, providing plenty of opportunities to connect with fellow participants throughout the programme.

For more information about the hotel and its facilities, please visit the hotel's website.

Hotel Website

Contact us

Do you still have questions? We're happy to answer you!

Katarzyna von Matthiassen

Katarzyna von Matthiassen

Project Management International Training

+49 (0) 331 76 99 15 09 

Victoria Vosseberg

Victoria Vosseberg

Project Coordination International Training

+49 (0) 331 76 99 15 02

E-Mail

       international@epi.media

Funders & Partners


Funders

Partners